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Privacy Policy


Privacy is a matter of trust and the Customers’ trust is very important for NOFLYSTORE. With this notice NOFLYSTORE, as data controller, intends to inform its Customers about the purposes and the modes of personal data processing, as well as the Customers’ rights in relation to their personal data, in accordance with art. 13 of Legislative Decree no. 196, 30 June 2003 containing the “Code on personal data protection” (“Privacy Code”). Upon viewing this notice Customers shall be informed on the purposes and the modes of processing of personal data communicated while surfing in the Internet site and how this notice is given when sending a purchase order by any method (e.g. electronic, by telephone). For any comments or suggestions, the Customer can contact NOFLYSTORE with an e-mail, even anonymously, to


1.1. Personal Data that we collect:

a. Purchase order: NOFLYSTORE collects and processes Customers’ personal data for receiving and executing purchase orders, for managing any possible claims subsequent to purchases and for providing available services to Customers. NOFLYSTORE collects certain personal data (name, surname, delivery address, telephone number, e-mail address) voluntarily provided by Customers. Such data are necessary so that NOFLYSTORE or its business partners can manage purchase orders (for example logistics services suppliers, couriers, banks, etc.). Entering a correct delivery address and telephone number is advised when forwarding a purchase order so that NOFLYSTORE may promptly and correctly execute the order. A telephone number is also needed so that NOFLYSTORE may contact Customers for any questions or ask for explanations. Lastly, NOFLYSTORE needs an e-mail address so that it may confirm to Customers receipt of a purchase order and send any other communications. The e-mail address is used when a Customer must identify himself so that he may access his account.

b. Reserved area – Customer login: The Customer’s personal data and those regarding his purchase orders are saved in NOFLYSTORE’s system, but are not freely accessible for security reasons. NOFLYSTORE guarantees each Customer access to a reserved area with a protected password. In this area the Customer may see all the data regarding purchase orders executed and those underway and may also manage his personal data, any bank data and data relating to a newsletter service subscription. It is the Customer’s duty to process access data responsible and in compliance with provisions in force and to not disclose them to third parties. NOFLYSTORE shall not in any way be liable for the Customer’s incorrect and improper use of his password.

c. Advertisement: NOFLYSTORE uses the Customer’s data for promotional purposes, for sending information on articles offered in its Internet site. The Customer’s e-mail address shall be exclusively used within the limits prescribed by the applicable legislation or, where necessary, subsequent to the issue of the Customer’s expressed permission. The Customer shall regularly receive purchase advice by e-mail. Sending of the above-mentioned promotional messages can be freely interrupted at any time by sending a request via e-mail to or clicking on the option “cancel subscription” found in all promotional e-mail messages.

d. Newsletter subscription: the Customer will find information on advantageous offers from time to time in the newsletters. NOFLYSTORE invites the Customer to enter his personal data also in the newsletter settings (for example his name), so that NOFLYSTORE may personally address the Customer.

e. Consulting the Internet site and newsletter: when the Customer visits the Internet site, even when he accesses by means of a newsletter link, certain data are collected and saved. The domain name or IP address of the accessing computer is temporarily saved for security reasons and deleted after a maximum of 7 days. The Customer will receive the newsletter only if he has consented to its sending and, in any case, he is free to interrupt reception of the newsletter by sending a request by e-mail to or clicking on the option “unsubscribe” found in every newsletter.

f. Contests with prizes: in the case of contests with prizes, NOFLYSTORE shall use the Customer’s personal data (in particular his e-mail address or his telephone number) to communicate the results and for promotional purposes. The Customer may have more detailed information by reading the terms and conditions of entry set for each contest from time to time.

1.2. Secure transfer of personal data

The Customer’s personal data are safeguarded against loss, theft, access and misuses by using SSL (Secure Socket Layer) technology.

1.3. NOFLYSTORE shall process the Customers’ data with IT instruments.

1.4. NOFLYSTORE files personal data it has collected for the time required to achieve the purposes for which the data has been collected; it is understood that such data shall in any case be solely used for the purposes referred to in this notice.

1.5. Providing personal data while surfing in the Internet website and when sending a purchase order is required to be able to execute purchase orders as well as it is required, prior to the Customer’s expressed permission, for sending informational and/or commercial communications. Should data not be provided, purchase orders shall not be able to be executed and informational and/or commercial communications shall not be able to be sent.


2.1. The personal data of customers can be provided to NOFLYSTORE business partners, such as suppliers of logistics services, courier companies, banks, order management and execution of purchase orders submitted through the website


3.1. The Customer has the right to have indications on the origin of the personal data, of the purposes and modes with which they are processed and the logistics applied in the case of processing carried out with the aid of electronic instruments, as well as the identification data of the data controller and supervisor, of those who the latter represent and of the subjects or categories of subjects to whom the personal data may be communicated or who may gain knowledge of them.
The Customer has the right to obtain: (a) the update, correction or, if he is interested, integration of his personal data; (b) the deletion, change to an anonymous form or interruption of unlawfully processed data, including the ones whose preservation is not required in relation to the purposes for which the data has been collected or subsequently processed; (c) the certification that the operations and what regards their contents referred to in letters (a) and (b) have been brought to the knowledge of those to whom the data have been communicated or diffused, with the exception of the case in which such fulfillment turns out to be impossible or leads to the use of means which are clearly disproportionate compared to the protected right.

3.2. The Customer has the right to totally or partially oppose: (a) to the processing of personal data which concern him for legitimate reasons, although pertinent to the purpose of the collection; (b) to the processing of personal data which concern him for the purposes of sending advertising and direct selling material or for carrying out market or commercial communication researches. As to the transmission and use of the Customer’s personal data for checking risks in payment, only prior to the Customer’s expressed permission, NOFLYSTORE shall communicate information regarding: (1) the risk percentage values collected during the previous six months or the ones stored the first time; (2) the type of data used to calculate risk percentage values; (3) the implementation and the meaning of the risk percentage values for each particular case processed in a comprehensible manner.

3.3. To exercise one’s rights and for any questions or requests regarding personal data processing by NOFLYSTORE users may send an e-mail to the following address::


4.1. The data controller is NOFLYSTORE SRL, a company under Italian law, registered office in Italy, at 61, Ludovico di Breme Street, 00137 Rome.


5.1. What are cookies? 

Cookies are small strings of text stored on your device during your visits to various websites. 

To navigate freely on the NoFlyStore website, and to take full advantage of the shopping experienced constructed around your tastes and navigation preferences, it is necessary that you enable cookies in the settings menu of your browser. If you do not want to accept cookies, you can still browse the site and use it for research purposes, but you won't be able to access the full range of features designed specifically for you, including the ability to purchase and place orders. In most browsers, the cookies are enabled by default; in the bottom of the page you will find some pointers on how to change the cookies settings in your browser. 

NoFlyStore reserves the right to use cookies, with user's full consent implicitly expressed by him/her when consenting to the cookies, even where the applicable law or regulations require explicit acceptance, which is done for easier navigation on the site and customisation of displayed information. NoFlyStore also reserves the right to use similar systems to collect information about users of the website, such as Internet Protocol (IP) addresses, type of Internet browser and operating system used and/or web pages visited by a user, for statistical purposes and security. NoFlyStore may collect this information to track site usage and to improve certain aspects. We treat information collected by cookies and other technologies as non-personal information. Nevertheless, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local laws, we treat these identifiers as personal information. Similarly, to the extent that personal data are aggregated with non-personal data, we treat such aggregated data as personal data, to ensure full compliance with our Privacy Policy. 

Cookies are not harmful to your computer, tablet or smartphone. In the cookies generated by NoFlyStore we do not store personally identifiable information such as credit card details, but we use encrypted information compiled by them to improve your visit to the site. For example, cookies are useful to identify and resolve errors, or to determine related products to display to the user when browsing the site, allowing you to navigate between the different pages efficiently and remembering your preferences. 

Below is a brief illustration of how NoFlyStore uses cookies and similar tools.

5.2. Navigation cookies

These cookies are essential for you to move within the site and to use its features, such as access to restricted areas of the website. Without cookies certain services, such as online shopping, can not be provided. 

The cookies are strictly necessary as they are used to store a unique identifier in order to manage and identify the user as unique compared to others browsing the site at that time. This enables the site to provide a consistent and accurate service to the user. 

Some examples include: 

  • Record of previous actions (for example, entered text) when navigating back to a page in the same session;
  • Management and passage of security tokens to different services within a website to identify the status of the visitor (for example, registered or unregistered);
  • Retention of tokens for the implementation of restricted areas of the website;
  • Routing of customers towards specific versions/applications of a service, as it might be necessary during a technical migration. 

5.3. Performance cookies

These cookies can belong to NoFlyStore or to either session or persistent partners; their use is limited to performance and improvement of the website. These cookies do not collect information that can identify you. All information collected by these cookies is aggregated in anonymous form and is only used to improve the functionality of the site.

Some examples include:

  • Web Analytics, the collected data are limited only to website operator's usage of the website, to manage the performance and structure of the site. These cookies may be third-party cookies, but the information will only be used by those involved in the publication of NoFlyStore;
  • Tracking of affiliates by NoFlyStore partners: the cookies are introduced by the Partners and used by them exclusively to determine if a user from another site has executed the purchase of a product or service on NoFlyStore;
  • Error handling: measurement of errors that occur on the site. Usually this function will support the improvement of services or the management of complaints and will generally be closely linked with web analytics;
  • Test different structures of the web page: tests of structure variations, usually using A/B or multivariate testing, to ensure that current and subsequent sessions will maintain a consistent look and feel for the site user.

5.4. Functional cookies

Cookies usually are the result of a user action, but they can also be implemented in the supply of a service not explicitly requested but nonetheless offered to the user. They can also be used to prevent a previously offered and refused service from being offered again to the same user. In addition, these cookies allow the website to remember the user's choices (such as user name, language, country of origin, etc.). Information collected by these cookies is anonymous and can not track the user's behaviour on other sites.

Some examples include:

  • Remember the settings that a user has applied to a website, such as layout, font size, preferences, colour, etc.;
  • Remember choices so that it is no longer required to fill in a questionnaire; detect if a service has already been offered, such as not offering a tutorial on every subsequent visit to the website;
  • Provide information to allow the operation of an optional service, such as offer of a live chat session;
  • Comply with a request of the user, such as submitting a comment. 

5.5.Third-party cookies for marketing/retargeting

These cookies are used by partners of NoFlyStore in order to display advertising banners of NoFlyStore when you are browsing other sites, showing you the latest products that you have looked at on the website. While browsing NoFlyStore, these cookies are also used to show products you might like or similar to those you have been watching, based on your browsing history. The use of these cookies does not entail the processing of personal data, but can allow connections to your computer or other devices and tracking of saved data: the cookies connect to the browser installed on your computer or on other devices used during navigation on our website. 

5.6. How can I disable cookies?

Most browsers automatically accept cookies, but you can also choose not to We advise you, however, not to disable this function, since this may keep you from moving freely from page to page and enjoying all the features of the site. If you do not want your computer to receive and store cookies, you can change the security settings of your browser (Internet Explorer, Google Chrome, Safari, etc.). In any case, certain features of NoFlyStore can be used fully only if your browser accepts cookies; otherwise, for example you may not be able to add products to your shopping cart and proceed with your purchase. As a result, your choice to remove and not to accept cookies may adversely affect your experience on the site. 

If you want to change your cookies settings, here are some guidelines for the most common browsers:

Microsoft Internet Explorer
Click on the icon 'Tools' in the top right and select 'Internet Options'. In the pop up window, select 'Privacy'. Here you can adjust the settings of your cookies.

Google Chrome
Click on the icon 'Tools' in the top right and select 'Settings'. Select 'Show advanced settings' and change the settings in the 'Privacy'.

Mozilla Firefox
Click on the icon 'Tools' in the top right and select 'Options'. In the pop up window, select 'Privacy'. Here you can adjust the settings of your cookies.

From the drop-down settings menu in the upper right corner, select 'Preferences'. Select 'Security'. Here you can adjust the settings of your cookies.

To disable analytical cookies and prevent Google Analytics from collecting data based on your navigation, you can download the browser add-on for deactivating the Google Analytics:

5.7. This information is provided not only as an integral part of our initiative for the enforcement of the current legislation, but most importantly as a guarantee of our honesty and transparency with regard to your privacy and your safety while browsing NoFlyStore.

If you are interested, you can find more information about cookies at and